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Responsible for increasing platform growth, conversion, engagement and retention using multi-pronged, product-led, growth-focused campaigns and strategies.
Boosted brand recognition by developing product marketing collateral and a comprehensive, multifaceted B2B GTM strategy which led to a 1230.77% increase in MQLs
Obtained a high response rate for a key data set for a Mental Health Initiative that saw conversion rates of 65.2%.
Content creation; SEO optimisation; blogs; thought leadership; video content.
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Led all internal & external communications [B2B, B2C]
Solely responsible for upholding & developing the brand voice to create a safe environment for our members, whilst also attracting new BD opportunities.
Worked cross-functionally to recruit across all commercial patient research projects using effective channels and communications with a 100% success rate.
Account manager for 5 key strategic commercial clients.
Strategized a re-engagement campaign for inactive members based on personas and customer segmentation.
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Curated an online safety program to provide members with accurate and helpful advice on how to stay safe whilst using the site/ whilst online in general.
Safeguarded users, moderators, and community partners.
Member of the trust and safety team, managing risky content on the platform.
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Year 1 & 3 - Queen Mary, University of London
Year 2 - University of Sydney
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Assisted the marketing team on the run up to the match, completing varies tasks to ensure projects were being completed in a timely manner and making sure all advertising was accounted for.
Help organise hospitality for Soccer Aid and ensure smooth running of the day itself. Helped to ensure the run up to match day was properly organised. In charge of mailing tickets and dealt with hospitality requests from guests, such as car parking and plus ones.
Organised and looked after the competition winners and mascots throughout the day. Made sure everyone was in the right place at the right time when the show was on air.
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Assisted production team with day-to-day upkeep.
In charge of the float and emergency phone during early and late shifts, booking taxi’s, sorting post, ensuring both office and kitchen supplies were up to date, collecting lunches, cleaning portakabins, changing bins.
Attended to the Channel 5 Executives, Initial Executives, Directors, Senior Producers and Gallery Producers.
Whist working on the gallery shift directly helped the editorial team.
Carried out First Aid Training, Manual Handling Training and Buggy Training.
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Runner for ON|FF presents at London Fashion week.
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Sourcing printing company for their first company brochure.
Using Microsoft excel created ‘comp shop’ spread sheets of two new products being launched and 4 mood boards.
Helped set up their ‘Christmas in July’ press day, whilst also speaking to the press themselves about several products.
Prepared products for the launch of their new website. Using magento, Photoshop, excel, dropbox and coding relevant information.
Creative assistance on their 4 day photo shoots for their first mail order catalogue setting up shoots and organising props.
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Employed to work on the stand when exhibiting at various horse shows.
Carried out stock checks, sales, advising clients and assisting in the event planning (stand layout).
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Worked directly with the PR/Marketing team
Created 4 booklets of hotels to be used, and promoted for fashion week in London, New York, Milan and Paris.
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On receiving my CorExcellence Employee Recognition Award “Saskia has worked diligently to increase our visibility on social media and support the BD team with its conference marketing needs. She has gone above and beyond, through multiple rounds of review and tight timelines. Our visibility on LinkedIn and new marketing materials are light-years beyond what they've been in the past. Thank you for all you do, Saskia!”
— Valerie Powell, Chief Patient Officer and Executive Vice President, CorEvitas
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"Saskia has a maturity and presence beyond her years and is a great addition to the team"
— Rachel Jones, Patient Engagement Director
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"You've a great work ethic and creative brain, it was a pleasure working with you.
— Jonathan Gwillim, Health-tech Innovator and CEO, CreateHealth.io